Setting up a wellness blog is easy. Turning it into a successful wellness blog, though… that’s a whole other can of non-GMO beans.
Here are the 3 main issues we see in the integrative blogosphere. And honestly, there’s not much difference between a successful wellness blog… and a full-blown (invisible) tire fire.
1. A LACK OF FOCUS
Probably the one primary difference between a good blog and a bad one is a question of focus.
Just like your wellness organization desperately needs a clearly defined niche, your blog needs a central focus as well.
If you’ve recently started to blog about “yoga,” you’re not going to be seen. That market is saturated to its bones.
Instead, you would want to drill down and get specific. “HA-TAH,” “Vinyasa,” “bick-rum,” or “koon-da-lee-knee”… honestly, there’s a very good chance this level of specificity might still be too broad, but you can at least see my point.
This doesn’t mean that you have to blog about only one thing. But each of those things needs to be refracted through your specialty’s lens.
People won’t come to your blog just because it’s yours. And they also won’t come there for “stuff.”
They’re going to come there looking for great, focused content about one, specific question or problem they have.
Your job is to figure that question out beforehand, and then answer it.
And then answer it again.
2. A lAck of Substance
Bob Dylan once said, “The world doesn’t need more songs… Unless someone’s gonna come along with a pure heart and has something to say. That’s a different story.”
It’s the same deal with content. The world does not need more content. Globally, there are roughly 200,000 new posts made every single day.
So blogging for the sake of blogging probably ought to be a felony or at least a misdemeanor.
Anyway, if you’re going to blog—which you need to, if you want your practice to succeed—make it worth everyone’s while.
There’s nothing worse than a bad blog. Or a blog that just rehashes what’s already been written a million times this week. Or one that actually FEELS like the only reason it exists is because some marketing guy told the creator to do it.
So, post good, thoughtful, entertaining, educational, enlightening stuff.
You won’t hit that mark every time, of course.
But you’ll be amazed at how much less-invisible your blog will become if that’s the standard you’re shooting for every time. successful wellness blog
3. A lack of consistency
A lack of consistency may actually be the number 1 reason no one is reading your blog.
This is not to say that you have to pound out a three posts a week for the foreseeable future. Not at all.
Weekly is ideal. Shoot for that. If that seems daunting, once every two weeks is fine. But don’t go beyond that.
The key is consistency. Pick a schedule, plan ahead, and get that stuff published on your site.
I don’t know exactly why our brains work this way, but there’s something inherently trustworthy about a blog that comes out on a regular basis. Even if it is just once a month, looking back through the archives and seeing that yes, these guys have been putting something out periodically over the long hall… That makes them seem far more legitimate than they might otherwise seem.
So, there you go. Three of the things that might be keeping people from engaging with your blog. Fix these, and then get ready to be seen! successful wellness blog