Pinterest is blowing up.
You know, in a good way.
And if your integrative health practice doesn’t have a Pinterest business page yet, you need to get one.
If you do have one already, but aren’t sure how to maximize your efforts, here are 7 best practices for winning followers and influencing future clients on Pinterest.
1. Be Engaging
Pinterest is social media. So, be social.
It can be easy for brands to fall into the trap of just posting a bunch of stuff and thinking that’s enough.
No, you need to engage with your current and future followers.
Follow, comment, like, re-pin… Show people you care by interacting with the things they’re passionate about.
2. Keep the Quality High
Pinterest is a highly visual platform. Which means that your visuals need to be gorgeous. “Just okay” and “good enough” on Pinterest both equal “you shouldn’t have pinned that in the first place.”
Take a look at your own boards, and understand that your pins are going to live right next to all of those. And if yours is the ugly duckling, you’re also going to a lonely duckling.
There are a ton of sites out there that allow copyright-free stock images can use to build your pins. Pexels.com is a great place to start.
Unlike Facebook and Instagram, where posting just once a day is best practice, Pinterest experts recommend that brands pin between 5 and 20 times a day.
Which feels like a lot, right?
But don’t let that number intimidate you. Not all of that has to be original content. Some of it needs to be, obviously, but you can fill out the rest by re-pinning or sharing other people’s stuff.
Just make sure it aligns with your brand and you’ll be good to go.
(One great idea for stockpiling your pins and then sending them out at a later date is to create a “Secret Board” that, just like it sounds, only you can see. You can store your pins here and then schedule them to be shared at the optimum time.)
4. Keep it Positive
This tip isn’t usually necessary for people in the integrative health world, but I’ll include it anyway.
People don’t re-pin negativity.
People pin things they love, as well as things that make them look their best.
So, make your followers feel smart—not vicious—and they’ll be far more likely to share it with others.
5. Focus On Your Future Clients
The key to posting what your followers want to see is to first understand who your followers are.
Which means that you have to look at things through their perspective.
6. Post What Your Followers Want to See
What do they love? Dislike? What kind of person are they? What kind of person do they WANT to be?
Keep this in mind as you craft your pins, and your brand will resonate with the right people.
7. Know When to Post
Social Media Examiner recently did a study that shows that there are two blocks of time in which the most engagement happens on Pinterest.
During the day, it’s between 2 and 4 PM eastern.
At night, it’s between 8 PM and 1 AM eastern.
So keep these 7 tips in mind as you build your brand on Pinterest.
Again, Pinterest is only growing, which means that your future prospects are out there right now, looking for a solution exactly like the one at the core of who you are!