How To Do Social Media Wrong for Your Integrative Health Brand

You know your integrative health brand should be on social media.

It is, after all, where your future ideal clients are hanging out—along with 70% of the entire planet.

But just being on Facebook, say, or Instagram, or even Pinterest isn’t enough. HOW you do it—what your strategy is—makes all the difference between success and failure in the social sphere.

Here are 5 things you might be doing wrong.

1. Misunderstanding the Point of Social Media

Social media is for being, well, social.

It’s not for selling. It’s not for promoting your integrative healthcare brand.

If you’re trying to hock your wares on Facebook, you’re never going to get any traction.

Instead, social is for engagement.

It’s about, put simply, being social.

Understanding this distinction gives you a good foundation to formulate a great social strategy.

Which segues directly into…

2. You Don’t Have a Strategy

Just sending out a random tweet or two, or creating a story on Instagram, without an underlying strategy is going to leave you spinning your wheels.

So, what’s your strategy?

Your social media strategy doesn’t have to be complicated. It might be as simple as using social to draw people back to your site with great, educational content. And once on your site, you can then offer a piece of premium content—an eBook, for instance—in exchange for their email address.

That’s just one possibility. But whatever your strategy looks like, you need to have one.

3. You Assume All Social Channels Are Created Equal

The truth is, your brand needs to be on Facebook, full stop. Everyone is there.

But from there, finding another channel depends on what your particular integrative health brand looks like.

Google+, for example, is great from brick and mortar, local businesses. If your brand is highly visual—a yoga studio, maybe, or your facilities are especially gorgeous—then Instagram, Snapchat, or Pinterest might be a good play. If you—or whomever does your marketing—is particularly glued to their computer or smart phone, Twitter is a great place to engage and have conversations.

It really just depends on what’s going to work for your brand.

4. You Aren’t ALL IN

Social is one of those things that if you’re going to do it, then you need to really get in there and DO it.

You have to be consistent.

You’ve gotta stay on top of conversations that are happening.

You have to monitor mentions of your brand, and take necessary action quickly.

Which is a time commitment. And, I get it, there are never enough hours in the day.

But we’ve found with our clients that if we automate the posts that we’ve compiled beforehand (via programs like Edgar), you can spend as little as 15 minutes during the day… and maybe another 10 or so in the evening doing all the engagement tasks I just mentioned.

So, be social, be consistent, don’t make any of the other mistakes on this list, and your social media presence will see an immediate bump.

And, backed with a great strategy, your social media platforms of choice might just become a steady client referral machine.

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