You need to grow your email list. Full stop.
The email address is one of the primary currencies in our digital age.
If someone gives you their email address, it means that person has given you permission to open up the line of communication between your integrative health practice and themselves.
But because it’s a currency, it’s valuable. Which means that your future clients aren’t going to just give it up for free.
So, value is key.
Value has to be the foundation for any technique you happen to use.
Here are 7 value-driven ideas for building your email list—so that you can provide your healing mojo to even more people who desperately need it.
1. Add a Pop-Up Opt-In Box to Your Website and Blog Pages
I know these things are super annoying. But, for the time being at least, they work.
I’m putting this technique first, in fact, to kind of get it out of the way.
Because these things are annoying.
If you don’t know what I’m talking about, go to pretty much any website anywhere, scroll down a little, then try to leave the site.
Your entire screen will suddenly be filled with a brightly-colored box asking you to sign up for their email list.
This can work. Apparently, according to experts, it can work really, really well.
But here’s my suggestion. Don’t be evil about it.
The best way to use this is to save this technique for pages where people are going to go to find really valuable information. Your homepage is probably a little pre-mature an ask.
They just met you. They probably don’t want to jump to making plans together for the next 37 weekends.
So, use this technique.
But use it wisely.
2. Make it a Feature, Not an Afterthought
Make the opt-in box a feature of your content, not just an afterthought. Because, let’s look at it this way:
Why do you want people to sign up for your email list?
Ultimately, growing your email list isn’t for YOUR health.
It’s for the health of your future clients.
Another way to showcase this idea is to tap into the social proof psychology. Include a testimonial from a current or past client right beside the opt-in box.
3. Offer Something Super Valuable
This is far and away the best way to grow you email list: Offer something super valuable in exchange for an email address.
This technique us just the the most popular technique…
It’s also the most effective.
And, actually, this isn’t a technique that lives in isolation. When it comes to growing your email list, this practice should undergird every other strategy you might employ.
4. The Little Ask
As you build your email list, keep your forms very simple. By which I mean: Only ask for the absolute minimum amount information.
The email address and name are really all you need at this early stage. Asking for too much info can be too much of an ask.
Keep in mind, throughout all of this, where your future client is in their “Buyer’s Journey.”
You know you.
They probably don’t.
5. Offer an Email-Only Course
This is one of the more clever ideas on the list. (I can say that because I didn’t come up with it. These guys did.)
Here’s how it works. Basically, you teach a course, divided up into (say) ten days, and offer it exclusively to subscribers.
The subject matter, of course, is going to depend on your area of expertise.
But one example could be a ten-day detox, with the specific information participants are going to need for that day arriving in their inbox first thing in the morning.
Make this a video training, and you’ve got yourself an amazing—and very enticing—reason for your future clients to give you their email address.
6. Organize Your Homepage to be All About the Opt-In
Your homepage needs to accomplish a number of things.
It needs to be engaging for new visitors.
Your homepage needs to clearly communicate your vision, mission, and purpose.
It also needs to be laid out in a way that draws your future client toward the next step in their healing process.
And part of that drawing process needs to be a strategic placement of an opt-in form. It can take a number of shapes. But it needs to be enticing.
Give something away. Offer a free download. Position the form in a way that people are going to WANT to give you their email address.
7. Additional Goodness
Add an opt-in form at the end of your blog posts.
For example, if you do a top ten list of (say) the “ten best healing foods,” add an op-in at the end of the post where, in exchange for an email address, visitors can access something a little more enticing—like, “Ten more healing foods you already have in your cupboard.”
Again, the key to all of this is value.
View the email address as a currency. People aren’t just going to give you their money.
They’ll do that only if you’re providing fantastic content in exchange.
So the moral of this story?
Give, give, give, and then give some more.
Do that, and internet karma will shine favorably on your list-building endeavors.