Inbound Marketing is all about being an awesome person.
Inbound Marketing is thinking of your buyer’s needs first. It’s giving them helpful & free content while they are still deciding what to buy and then building a series of channels in your inbound marketing machine that seamlessly attracts them back to you. And all along their journey, you can measure every result, at every level, and make sure you’re getting bottom line results.
This is modern marketing for the modern buyer. Here is our marketing approach:
Marketing is already complicated. And it only gets hairier if you’re not starting in the right place. That’s why we’ve developed The Framework, which is a proven, highly-effective process that we work through with each of our inbound marketing clients. And when we’re done, we have the fundamental pieces to build the machine that will turn people who have never heard of you into raving fans.
- Buyer Persona Development
- Competitor Analysis
- Keywords Research
- Story Building
- Context, Content, Construction, Conversion Planning
Inbound marketing is all about attraction. It’s a magnet, not a megaphone. It’s all about creating fantastic content & helping them along their journey. Then, it’s turning that visitor into a lead by giving them something of value.
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Digital Advertising
- Inbound Marketing
- Blogs, Videos, Infographics, etc.
- Social Publishing
Getting leads isn’t enough. Successful companies know they need highly-strategic channels to attract leads back to them and continue to engage with their brand. Which is as much an art as a science. We make sure your inbound marketing campaigns are converting your leads into prospects.
- Website Design
- Landing Page Development
- Premium Content Creation (eBooks, Guides, etc.)
- Website Heat Map Tracking
- Dynamic Call-to-Actions (CTAs)
- Split Testing
Can we be straight up with one another? You’re not really looking to get more leads. You want customers. And the journey from visitor -> lead -> prospect -> customer is wrought with strategy, execution, & metrics. That’s why our inbound marketing strategies are aimed at making sure the whole buying process is simple, clear, and easy to navigate.
- CRM Integration
- Email Automation
- Marketing Automation
- Workflow Development
- Sales Enablement
Your customer made a purchase! Awesome! Now it’s time to make sure they want to buy from you again. It’s about continually offering them great stuff, providing a fantastic ongoing experience, and monitoring your inbound marketing metrics to ensure that they go from simple customers (which are great) into vocal promoters (which are SUPER GREAT.)
- Customer Surveys
- Delight Campaigns
- Customer Analysis
- Database Segmentation
- Social Monitoring
Sounds Good, Right?
Right. We love working with awesome people at awesome companies who get up every day to make the world a more awesome place. If that resonates with you, let’s chat and see if we’re a good fit.