Pinterest is popular, especially for an integrative healthcare brand like yours. But, what’s crazy is that it’s popularity hasn’t even begun to level off. Tech Crunch recently reported that the male demographic itself doubled last year.
So why should your integrative health brand be on Pinterest?
Here are 5, very compelling reasons.
1. The Image Search Engine
We all know that Google is the worlds largest search engine. You might also know that YouTube is the world’s largest video search engine.
What you probably don’t know, though, is that Pinterest is the equivalent search engine, but for images.
Meaning: It’s another great way for your future fans and prospects to find—and engage with—you!
Pinterest is a great platform for creating easily digestible “how to’s” that your followers will love. Instead of writing an entire blog that requires someone to take time out of their day to sit down and read, Pinterest gives you a platform to share the same information in a distilled, highly visual way.
It’s also a great way to share information and statistics in a way that gets directly to the point… but in a very appealing way.
Pinterest analytics is relatively new. But there’s nothing “relative” about its power.
Instead, Pinterest allows you to dig down deep into who is engaging with your posts, when they’re doing it most often, and also let’s you know what’s working and what’s not. integrative healthcare brand
This information allows you to continually refine your strategy so that each post makes the biggest possible impact.
4. A Great Traffic Strategy
According to KissMetrics, each pin accounts for two site visits and six page views.
That’s per pin…
And given that best practice is to pin between 5 and 20 times a day, once you find your momentum, there’s not going to be any slowing down.
5. Drives Sales and Sign-Ups
Kiss metrics also estimates that each pin is worth about 78 cents in sales dollars. This is a 25% increase year over year.
Which is huge. integrative healthcare brand
So if your Integrative health practice isn’t on Pinterest yet, I hope these 5 tips will convince you that it’s worth your time.
Just remember: Consistency and quality are vital.
Keep it educational, entertaining, and beautiful, and if you pin regularly, you’ll not only see an uptick in followers and webpage visits.
You’ll also see that work reflected in how many more people will look to you for their health solutions!