Novak Solutions

Novak Solutions, in Phoenix, AZ, creates killer APIs for Infusionsoft CRM users. They came to us for help in refining their marketing message to reflect the rad stuff they’re creating.

CHALLENGE

Novak Solutions had a lot of APIs built out, but were struggling to find the right sales model, marketing message, and delivery system. They sell to a hyper vertical market and needed the messaging and customer experience, from end to end, to be seamless and awesome.

SERVICES
  • Website redesign
  • Video creation
  • Premium content creation
  • Digital marketing message strategy
  • Landing page redesign
  • Email marketing
jordan-novak
JORDAN NOVAK

After redesigning the whole site with a fresh and new marketing message-driven strategy, creating a brand new business model, and generating over 30 videos, we are poised to get and keep the right customers.

SOLUTION

We redesigned their site, helped them build out a new sales model, clarified their marketing message, and created a ton of bite-sized content that showed the benefits of each of their tools in a practical, entertaining way. We then designed both lead-gen and nurture email campaigns that made the sales process as easy as possible for the customer. We’re currently building out more nurture-oriented content, based on their own internal analytics and marketing message strategy, as well as their Buyer Personas.

  • Website Redesign
  • Video Creation
  • eBook Creation
  • Digital Marketing Strategy
  • Landing Page Redesign
  • Email Marketing
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Is Your Messaging Resonating?

The SaaS/Tech world has a number of unique challenges when it comes to marketing. One of the main challenges is the fact that your marketing has to educate your prospects, build their excitement, and get them onboarded and engaged… all in a way that feels seamless to your customer. Fortunately, this is our superpower.

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