Your integrative healthcare website needs to be great. Really great, in fact.
There are a lot of excellent integrative healthcare websites out there.
There are also a ton of sub-par ones.
And, whether you like it or not, your practice’s success is going to depend on how good your website is.
It needs to look great. It needs to be easy to navigate. And it also HAS TO contain the following 7 elements that are critical for getting your website to do what it’s supposed to.
Which is, namely, to earn you more clients or patients.
1. Products/Services Page
This is where you describe what you do, what you provide, as well as how it is going to benefit the reader.
This page should take the reader on a journey. It should start where they are now, and proceed to show how you are going to guide them through each step that will ultimately lead to a true, lasting change in their health.
Tell them a story.
A story that stars them.
2. Privacy/Legal Page
Having a Privacy and Legal Page is especially important for Integrative healthcare sites.
It doesn’t have to cover all the ins and outs, of course, but it needs to be there if only to set the visitor’s mind at ease.
It shows that you’re careful, focused-on them, and that you’ve got your stuff together.
3. Contact Info
You want to make the whole navigation process as easy as possible. After all, the whole point of your website is to get people to take action.
So let them know how they can contact you.
Also, give them several ways to communicate with your directly. integrative healthcare website
Forms are important, because they allow you to capture email addresses along with whatever bits of information that your prospect would benefit from you having.
Again, getting that visitor to convert—even if it’s just to set up a free phone consult, or download a free eBook—is key.
5. Calls to Action
A Call to Action is basically exactly what it sounds like.
It’s something that encourages the visitor to take action on something.
This could be to download that free eBook, or reach out to you, or really anything that makes sense for that visitor within the context of whatever particular stage in the Buyer’s Journey they’re at at that moment. .
These should be placed strategically. Getting their buy-in is an incremental process. Your job is to guide them through the process.
6. BLOG PAGE
If you’re not blogging, you’re going to have a hard time being successful.
The reason for this is simple: People don’t spend their money like they used to. They now self-educate. They exist in a default state of distrust when it comes to “experts”—even when it comes to medical professionals.
So you need to be providing a consistent stream of quality content that answers the questions they are asking. After all, you’re the expert.
And when you become their go-to resource for answers to their most pertinent question, when it comes time for them to look for a solution, you’ll be at the top of their list.
INTEGRATIVE HEALTHCARE WEBSITE
7. ABOUT PAGE
Creating a compelling ABOUT page is critical. It needs to tell your story, make you human, and inspire your visitors to trust you.
The ABOUT page is all about driving engagement.
And nothing drives engagement like a great story.
So, take this information and make sure your website game is strong. Remember, your website is probably going to be one of the first—or even only—chances you have to make a good impression with your prospective clients.
So make it nice. Make it simple. Make it easy.
Your future clients will appreciate you for it.
INTEGRATIVE HEALTHCARE WEBSITE