We need to talk about your email list.
But, first off… that title?
Yeah, I know it doesn’t work. But I couldn’t resist.
The ghost of Oscar Wilde made me do it.
Anyway, here’s the deal.
Your email list is one of the most valuable assets your Integrative Health Practice has.
I’m glad you asked.
Here are 5 reasons why your success depends on how well you build—and maintain—your email list.
1. Email Converts the Best
According to Campaign Monitor, there are two startling reasons why you should build your email list.
First, an email converts 4,000% better than a Tweet or a Facebook post.
And, when done correctly, for every dollar you spend on email marketing, you get $38 back.
Email’s conversion rate is higher than any other channel.
In fact, it’s not even close.
2. Email is Personal
One of the primary reasons email converts so well is that it’s personal.
Even automated email “feels” more personal than, say, something you post on Facebook. The prospects know that the email is just for them. A Tweet could be for a million other people.
Add in personalization features to your email—where, for example, their name is in the heading and greeting—and the conversion rates jump up another 40 to 50%.
3. Email Belongs to You
If Facebook or Twitter suddenly disappear tomorrow, everything you’ve posted and every follower you’ve worked hard to get are all gone with them.
Not so, with email.
Even if you switch providers, all that data is still yours. You can migrate it to your heart’s content.
It’s the difference between owning your facility and renting it.
4. Email Gives You Reach
When you post something on Facebook, all of your followers will see it, right?
Not even close.
The percentages range, but the highest one appears to be 13%.
That’s not a good number. What it is is a lot of shouting your best advice into the void.
Email, on the other hand, offers a much more reliable means of communication with your audience.
Sure, some of it will end up in spam folders, but the latest report on the percentage of what ends up in your future clients’ inbox is somewhere around 78%.
Not to shabby, huh?
Email lets you speak directly with the people who most want to hear what you have to say.
5. It’s Here to Stay
Every six months or so someone comes out with a think piece about how email is dead.
Which is to stay: Every six months or so someone comes out with some nonsense.
Email is here to stay. And, for the reasons above, it’s a valuable part of your Integrative healthcare marketing strategy.
Do it right and it can have a massive affect on your reach. Do it well, and you’ll never run out of people to heal.