Upping Your Inbound Game: Part 5, The Inbound Social Media Account

(This is Part 5 of 5 posts in the series Upping Your Inbound Game. Parts 1 through 4 are here, here, here, and here. Today, we’re talking all things Inbound Social Media.)

It shouldn’t be breaking news that your prospects are on one or more social networks. And since that’s true, it’s also true that you should be there too.

Although the nuances of each social network—from Facebook, Twitter, LinkedIn, Instagram, Pinterest, to any all new ones that seem to popping up all the time—are different, these best practices pretty much apply broadly to all.

Let’s do this.

Logo as Avatar

Use your logo as your avatar. Seems simple, sure, but it’s important.

Brand as Username

You are going to want people to engage with your brand on social, so make it apparent that that’s what is happening.

Not exactly rocket science. But still super important.

Post as necessary

There’s quite a bit of contention about how often you should post to any given inbound social platform. But in general, you should keep it regular and within reason.

For example, you should post to Twitter anywhere from five to twenty times a day, but limit your Facebook stream to five to ten times per week.

Do a little research. See what you’re competition is doing. Look at what works. Experiment.


Give some shout outs. If somebody does something cool or shares something rad, amplify that accomplishment.

The whole part of being on social is to be social. Especially inbound social media. So do it.

High-Quality pics

Posts with pictures tend to get better and more responses than text-only posts.

So, find a nice, high-quality, relevant picture and share it along with whatever you are communicating.


If you’re on social, there’s an expectation that there’s a two-way street in place. If someone reaches out to you, respond. And do it quickly. Even if it’s negative, respond as soon as possible and take care of the issue.



So, I hope you’ll take these best practices and implement them across all your inbound social media accounts. Again, Inbound marketing is all about engaging, and social networks are built entirely on that same idea.

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Inbound EmailSocial is NOT an Engagement Strategy