Is your integrative wellness business not growing? There could be a number of common reasons why.
Maybe things started out great. Clients came flocking in, there was a buzz, the air around you crackled with energy.
Or maybe you never really got things going at all.
Either way, if you’re stuck now, you certainly aren’t alone.
And you’re certainly not fated to stagnancy.
Here are 5 common wrenches jamming up the works that we see pretty often.
Fix these, and you’ll get that wonderful healing engine of yours humming again.
1. You Don’t Know Who You’re Serving
It doesn’t matter how good your programs, products, and services are. If they aren’t first and foremost focused on the client, you’ll be fighting an uphill battle for the duration.
There’s a reason that this is the first of the five reasons why your wellness organization might be stagnant…It’s the first thing you have to figure out.
If you haven’t already, take some time to figure out who your ideal customer is (also called a Buyer Persona).
Now, take a look at your messaging. Is there a disconnect anywhere?
If so, you’ll want to rework your messaging so that it resonates with your ideal client.
The best way to do this is to put yourself in the shoes of your ideal client. What are their problems? And, more importantly, how do they DESCRIBE their own problems?
Once you know this information, you can then align your messaging to speak directly to those problems—and offer a solution in language your ideal client will understand.
2. Your Messaging is Unclear
Integrative wellness companies often have issues with their messaging. Not because they don’t know what they offer, but instead because not enough work has gone into translating what they do into words people outside of the wellness world might understand.
You can see evidence of this just by googling holistic wellness organizations and then taking a look at the basic messaging on their homepage.
You’ll see medical terms. Or you’ll see what amounts to industry jargon.
What you’ll rarely see is a clear, concise message that resonates with their prospects.
Which makes sense, of course, based on the previous reason: If you don’t know your Ideal Client intimately, you won’t know what language she’s speaking.
3. The Wrong Channels
Another reason we start with the Ideal Client is because if you know WHO your ideal customer is, you’ll also then know WHERE they are.
Gone are the days when you could just scatter-shot some ads across Facebook and expect any real results. Marketers have ruined that for you.
Not that you shouldn’t do Facebook ads… that’s not what I’m saying.
What I am saying is that you need to focus on where your Buyer Persona is hanging out, and target them with sniper-level precision. For some practices, Facebook is going to be a good play.
For others? Not so much.
It all depends on where your Buyer Persona is spending their time.
4. You’ve Maxed Out Your Resources
Scalability… You’d think this would be a nice problem to have… Too many people beating down your door trying to give you money sounds pretty good in comparison to hustling for every penny you can grab.
But, honestly, too much business is just as dangerous as too little.
And the reason this happens with Integrative Health practices often has to do with the founder or director attempting to be too many things to too many people.
If you are the entire business, you are going to have a hard time handling more clients.
Obviously, if you are a solopreneur, you ARE the whole business.
But in either situation, you’ll need to figure out how to “productize” and automate as much as possible.
For example, turning your programs or services into repeatable processes is a great way to free yourself up. By building out systems that you can teach to someone else—a new hire, for instance—they are then able to take much of the load off of you.
And automation is just what it sounds like. There are thousands of digital platforms and products out there that can help automate a ton of menial jobs that need done on a weekly basis. Do a little research and I’m sure you’ll find something that will solve your administrative problems.
5. Things ARE ALWAYS IN FLUX
With any business, what worked yesterday may not work tomorrow. Marketing your Integrative health practice isn’t exempt. Your success is all about adaptation and evolution.
So stay on your toes and be ready to pivot when necessary.
So, I hope your integrative health practice is thriving. But if it’s not, I hope I brought at least a little clarity to what might be the underlying cause of your lack of growth.
You’re doing the Lord’s work. The world needs you.
So, fix your issues and then go back out there and kill it!