Everyone is on Facebook these days. Which is great… Your integrative medical practice’s ideal future clients are probably skimming through their feed right now.
But the downside is that because a quarter of the entire earth uses it on a daily basis, it’s a crowded space.
It can be hard to stand out. It can be hard to gain traction.
Here are 7 reasons why your Facebook page may be just spinning its digital wheels. Your Integrative Medical Practice
Your Posts Are Boring
You need to be creating and sharing educational, entertaining, or compelling content for your integrative medical practice. And if you can check all three of those boxes in a single post, you’ve done your job.
So, only choose the best, most-relevant content to post. If it seems like it might not be all that interesting, it probably isn’t.
You’re Not Posting Enough
Consistency. Consistency. Consistency.
Those are the three C’s of Facebook success.
You don’t have to post every day, but you should.
5 to 7 posts a week is ideal.
You’re Posting Too Much
Don’t post more than once per day. And if you have to post twice, space it out over time.
The reason for this is that when you post two things in succession, the first one gets buried by the second.
Some integrative medical practices post multiple times per day, and honestly, it’s counterproductive.
You Don’t Have a Strategy
What’s your Facebook page supposed to accomplish?
You need to figure this out before you do anything else.
Ultimately, the answer to this question is going to be getting more people into your practice or programs.
But you need to detail out exactly how you want that to happen.
And once that’s in place, you’ll need to make sure that everything you do on Facebook afterwards supports that ultimate goal.
You’re Not Posting Video
Facebook loves video. Like, a lot.
In fact, Facebook users watch 100 million hours of video per day.
Plus, just since last year, the Facebook algorithm has pushed out 360% more video in user feeds.
So if you want your content to be seen, video is the way to go.
Facebook Live is also a great option for this.
You’re Posting at the Wrong Time
If you’re not getting traction with your Facebook page, and you’re doing everything else on this list, it could be that you’re just not posting at the right times.
You can easily see when the highest engagement happens on your page by going into your Facebook Insights, where there’s a neat little graph showing when people are interacting with your posts.
You’re Not Engaged
Social media is meant to be social.
Just throwing up content and hoping for the best isn’t going to work. Instead, you need to be engaged, Like, comment, share… be present.
So, if you’re not getting the traction you’d like on Facebook, look and see if you’re making any of these 7 mistakes.
Even fixing one, in my experience, can make a big impact in your integrative health practice.