The stories we all tell are central to who we are as humans.

And the stories you tell are central to your business’s success.
A

t Vinyl Marketing, our mission is to partner with great businesses like yours, craft compelling, powerful, and effective stories across a wide array of formats, and then build the marketing channels that draw your prospects back to you.

We do all of that based on deep strategy and sound metrics.

Everything we do is done with an eye on your results.

We serve a number of verticals, including the SaaS/Tech space as well as Private Health Care and Integrative Medicine.

Oh, and we also have a TON of fun while we’re at it.

WE VALUE…

  • GREAT PEOPLE
  • GREAT CRAFTSMANSHIP
  • GREAT PROCESSES
  • GREAT RESULTS
  • GREAT EXPERIENCES

We only work with great people here at Vinyl–we place a huge amount of autonomy, responsibility, respect and trust in them to deliver amazing results for our clients. And we also only work with great clients–people who are doing great things for their customers, making a real difference in the world, and who view us as a partner and not just a gun for hire.

Actually, scratch that: Great Craftspersonship. We take a breath before we deliver anything and ask “Is this the best we can do? Are we proud of this?” If the answer is no, we go back to the drawing board. We don’t ship work we aren’t proud of, even if it means having an uncomfortable conversation.

We don’t “wing” anything. We believe the best results and most fantastic creativity flow from tried and true processes. That’s why we are process-driven to the core. And only the best, most effective, most results producing processes survive.

You can build the prettiest boat in history, but if it doesn’t float, it’s nothing more than a waste of perfectly good wood. Everything we do is in an effort to produce clear, measurable results for our clients. They profit and we profit. Which means we can continue to produce beautiful, brilliant things that have strategy spun through every strand of DNA.

We are passionate about creating great experiences at every level of engagement. Both inside and outside the company. Internally, we value, recognize, and support each other, every day. For our clients—and their clients too!– this means we do great work, communicate well, take responsibility for our mistakes, use good judgement, and do what we say we’re going to do. This also means that we don’t put up with jerks—both in terms of employees as well as clients. Positivity wins, and we like to win.

Scott Williams, President

As the President and Founder of Vinyl Marketing, Scott believes that story is a powerful tool to help brands better understand themselves and their customers. Out of a deep understanding of story, his vision for the company continues to be developing and executing sophisticated marketing strategies for businesses, organizations, and higher education institutions looking to refine their brand, clarify their messaging, and get better results.

HE'S GOOD AT

Rocking white Yeezies
Marketing ideation
Getting your brand the results it deserves

 

BAD AT

Base jumping
Suffering fools
Skateboards

 

HE LIKES

His amazing wife and three kids
Processes
Dope beats

 

Colleen Cook, Director of Operations 

 

Colleen brings years of marketing experience and deep local connections to her role at Vinyl. A true rockstar at keeping the rest of the team on track, her incredible talents are on display every day—from project management to client relations, you can rest assured that she cares as much about your marketing success as you do.

SHE'S GOOD AT

Somehow working in an office full of dudes
Organizing things
Being a giver of gifts

BAD AT

Deciding on the color for that accent wall
Pole vaulting
Stairs

SHE LIKES

Her amazing husband and three gorgeous daughters
Celebrating… everything
Social justice

Jon Hunn, Creative Director

Jon manages projects. He creates stunning designs. He also films and edits crazy-great videos. Versatile and adaptive, whatever role he has in your project, you can bet your bottom dollar that it’s being handled like a true bawse.

 

HE'S GOOD AT

Height
Yard work
Client relations

 

BAD AT

Low ceilings
Sumo wrestling
Enduring clutter

HE LIKES

His wonderful wife and two boys
Porters
Notre Dame

Jared Crooks, Director of Story

 

After more than three years at Vinyl, Jared now exclusively inhabits the role he was born to fill: telling stories. He spends his day writing words, translating your business’s ethos into a compelling and clear message that dazzles and delights your target audience… and leaves them wanting more of what you have to offer.

HE'S GOOD AT

Barding so hard
Hot pepper cultivation
Sentence wizardry

BAD AT

Forensic accounting
Animal husbandry
Directions

HE LIKES

His incredible wife and son
Magical realism
Gardening

Zeb Griffin, Director of Photography

Emmy-nominated and rarely replicated, Zeb brings years of video production experience to the Vinyl Team. If your brand video ends up looking better than you expected, Zeb’s one of the first people you should thank. But be careful… don’t drop a beat around him or you’ll witness a verbal flow as smooth as his in-camera transitions.

 

HE'S GOOD AT

Dank memes
Video production
Heat rocks

 

BAD AT

Horse whispering
Passing for Tom Selleck on the red carpet
Lifetime movie of the week script development

 

HE LIKES

Classic cinema
Sick beats
His amazing wife and two kids

 

Christian Motter, Director of Web Development 

 

Christian brings an absurdist sense of humor, an enthusiasm for life, and true coding chops to his role at Vinyl. After years spent in e-commerce, he’s glad to be back on the digital 1’s and 0’s, building big, beautiful websites that earn as many conversions as they do rounds of applause.

HE'S GOOD AT

No scoping
Whipping up delicious snacks
Truly caring about how your day is going

 

BAD AT

The Amish lifestyle
Silence
Sticking to the standard restaurant menu

 

HE LIKES

His beautiful wife and daughter
PS4 weekends
Manly candles

 

Jake Emser, Content & Marketing Specialist

 

After interning with us during his senior year of college, Vinyl was fortunate enough to land Jake as a full-time employee after graduation. Skilled at both content development and marketing implementation, Jake is truly a jake-of-all-trades (see what we did there? It works and you know it).

HE'S GOOD AT

Photography
Rock climbing
Tying his shoes all by himself

 

BAD AT

Protestantism
Street fighting
Origami

 

HE LIKES

The Pope
His beautiful young wife
Notre Dame football

 

Now that you’ve met us,

maybe we should meet you. Our passion is working with great companies and great people to help produce great results. Reach out if you’d like to chat.

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