The stories we all tell are central to who we are as humans.
And the stories you tell are central to your business’s success.
t Vinyl Marketing, our mission is to partner with great businesses like yours, craft compelling, powerful, and effective stories across a wide array of formats, and then build the marketing channels that draw your prospects back to you.
We do all of that based on deep strategy and sound metrics.
Everything we do is done with an eye on your results.
We serve a number of verticals, including the SaaS/Tech space as well as Private Health Care and Integrative Medicine.
Oh, and we also have a TON of fun while we’re at it.
We only work with great people here at Vinyl–we place a huge amount of autonomy, responsibility, respect and trust in them to deliver amazing results for our clients. And we also only work with great clients–people who are doing great things for their customers, making a real difference in the world, and who view us as a partner and not just a gun for hire.
Actually, scratch that: Great Craftspersonship. We take a breath before we deliver anything and ask “Is this the best we can do? Are we proud of this?” If the answer is no, we go back to the drawing board. We don’t ship work we aren’t proud of, even if it means having an uncomfortable conversation.
We don’t “wing” anything. We believe the best results and most fantastic creativity flow from tried and true processes. That’s why we are process-driven to the core. And only the best, most effective, most results producing processes survive.
You can build the prettiest boat in history, but if it doesn’t float, it’s nothing more than a waste of perfectly good wood. Everything we do is in an effort to produce clear, measurable results for our clients. They profit and we profit. Which means we can continue to produce beautiful, brilliant things that have strategy spun through every strand of DNA.
We are passionate about creating great experiences at every level of engagement. Both inside and outside the company. Internally, we value, recognize, and support each other, every day. For our clients—and their clients too!– this means we do great work, communicate well, take responsibility for our mistakes, use good judgement, and do what we say we’re going to do. This also means that we don’t put up with jerks—both in terms of employees as well as clients. Positivity wins, and we like to win.
Scott Williams, President
As the President and Founder of Vinyl Marketing, Scott believes that story is a powerful tool to help brands better understand themselves and their customers. Out of a deep understanding of story, his vision for the company continues to be developing and executing sophisticated marketing strategies for businesses, organizations, and higher education institutions looking to refine their brand, clarify their messaging, and get better results.
Rocking white Yeezies
Getting your brand the results it deserves
His amazing wife and three kids
Colleen Cook, Director of Operations
Colleen brings years of marketing experience and deep local connections to her role at Vinyl. A true rockstar at keeping the rest of the team on track, her incredible talents are on display every day—from project management to client relations, you can rest assured that she cares as much about your marketing success as you do.
Somehow working in an office full of dudes
Being a giver of gifts
Deciding on the color for that accent wall
Her amazing husband and three gorgeous daughters
Jon Hunn, Creative Director
Jon manages projects. He creates stunning designs. He also films and edits crazy-great videos. Versatile and adaptive, whatever role he has in your project, you can bet your bottom dollar that it’s being handled like a true bawse.
His wonderful wife and two boys
Jared Crooks, Director of Story
After more than three years at Vinyl, Jared now exclusively inhabits the role he was born to fill: telling stories. He spends his day writing words, translating your business’s ethos into a compelling and clear message that dazzles and delights your target audience… and leaves them wanting more of what you have to offer.
Barding so hard
Hot pepper cultivation
His incredible wife and son
Amy Miley, Digital Marketing Manager
Amy grew up in a super small town in western Ohio with her parents and five siblings. After getting a degree in “talking to and about cows” from THE Ohio State University, and marrying the love of her life, she worked various marketing and communications roles in the agriculture industry. She values people and loves spending time with friends and family, going out to restaurants, hosting game nights, and eating cheese curds. Amy now lives on a dairy farm (obviously) and is killing it with fire as the most recent addition to Vinyl’s marketing department.
Taking care of people
Taking care of business
Essential Oil Sniffing
Breathing in outer space
Her awesome husband
Her black lab
Wine, Cheese, and Dessert
Christian Motter, Director of Web Development
Christian brings an absurdist sense of humor, an enthusiasm for life, and true coding chops to his role at Vinyl. After years spent in e-commerce, he’s glad to be back on the digital 1’s and 0’s, building big, beautiful websites that earn as many conversions as they do rounds of applause.
Whipping up delicious snacks
Truly caring about how your day is going
The Amish lifestyle
Sticking to the standard restaurant menu
His beautiful wife and daughter
Jake Emser, Brand Director
After interning with us during his senior year of college, Vinyl was fortunate enough to land Jake as a full-time employee after graduation. Skilled at both content development and marketing implementation, Jake is truly a jake-of-all-trades (see what we did there? It works and you know it).
Tying his shoes all by himself
His beautiful young wife
Notre Dame football
Greg Brainard, Director of Photography
Born and raised in the spooky pine barrens of New Jersey until the age of seven, Greg is the youngest of four boys and currently resides in Spencer, Ohio. He started taking pictures and video at the age of 13, parlaying that interest into a Youtube channel and taking on clients for video projects shortly thereafter—including a product spotlight for a Fortune 50 company.
His love for all things video makes him an asset here at Vinyl. He’s also maybe the nicest dude we know.
Being old enough to rent a car
Whatever the opposite of walking slowly is
Kaylin Henry, Designer
Kaylin Henry escaped her small rust belt hometown and traveled north to study at Ashland University. After getting her degree in graphic design, she stayed in town, working as a designer for two local companies before taking her talents to Main Street. We’re absolutely thrilled to have her design superpowers at our disposal. When she’s not bending color, space, and time to her will, she collects hot sauces, listens to bands you’ve never heard of, and channels her inner David Lynch.
Wearing mostly black
Reaching into the subconscious mind
Surviving mosh pits
Not over-analyzing things
Spicy Indian food
Everything about design
Mitch Grandy, Video Specialist
Mitch grew up in Ashland and was drawn to all things video at a young age. He followed this passion to Athens after High School and earned a degree in Integrated Media from Ohio University. During this time he made featurettes, short films, and other pieces of audio-visual alchemy. Before joining the Vinyl team, Mitch worked at a visual reality laboratory, which, to be honest, is a fact that brings up more questions than answers.
Dungeons and Dragons
Avoiding speeding tickets
Asserting himself as king of his neighborhood’s feral cat population
Kelly Sidle, Project Manager
Kelly has a background in communications and social work, along with significant leadership experience—a unique combination of skills and interests that allows her to connect to our clients’ causes and communicate effectively to get their projects over the finish line. She has a loving husband and two young boys.
Being allergic to things
Books + tea
Courtney Klesta, Designer
Courtney was born and raised in Oberlin and has always had an interest in art. She spent the bulk of her youth doodling pictures for friends and being bad at sports. Her love of illustration and desire for structure led her to Kent State University, where she graduated with a degree in visual communication design with a minor in marketing. After graduation she worked for American Greetings and a small marketing agency in Cleveland. And now…. she’s here and we couldn’t be happier to have her on the team!
Kindness towards cashiers
Now that you’ve met us,
maybe we should meet you. Our passion is working with great companies and great people to help produce great results. Reach out if you’d like to chat.