fbpx
 

Data-Driven Marketing
& Brand-Defining Stories

Data-Driven Marketing & Brand-Defining Stories

We build brands that customers love with digital marketing & stories that connect to the heart.
We are bards on a digital quest.

Your brand has a story.

And, as an inbound digital marketing agency specializing in creating compelling content and defining marketing strategies based on realtime data, it's our job to help you tell it.

Why?

Because, as humans, stories are at the heart of everything we do—and, in this digital age, your potential customers and clients don't just want to buy stuff. No, they want to engage with brands on a significant emotional level.

And we've found it to be true, time and again: the best way to create that connection is through telling well-crafted stories.

Keep scrolling and experience some of our favorites.

AU

01

See the full story

DIGITAL MARKETING
/ BRAND DEVELOPMENT
/ CONTENT CREATION
/ CONSULTING AND STRATEGY

Ashland
University

pureMix

02

See the full story

PureMix

DIGITAL MARKETING
/ CONTENT CREATION
/ CONSULTING AND STRATEGY

PCA

03

See the full story

Packaging Corporation of America

CONTENT CREATION / CONSULTING AND STRATEGY

PWS

04

See the full story

Peter's Wildlife Safari

CONTENT CREATION / MARKETING STRATEGY

APL

BRAND DEVELOPMENT
/ CONTENT CREATION
/ CONSULTING AND STRATEGY

Ashland Public Library

05

See the full story

05

keyboard_arrow_up keyboard_arrow_down

Everyone has superpowers. Here’s ours.

If you take everything we do here at Vinyl Marketing, throw it into a pot, turn on the flame, and leave it to simmer down to its tasty essence, here’s what we’re about:

We build brands that customers love deeply and other companies admire.

And to do that, we employ four primary superpowers:

01.digital marketing

02.
brand development

03.
content creation

04.
consulting and strategy

Here’s what those look like...

Digital Marketing See the full story Our approach to digital marketing relies on coming alongside your customers and prospects as they actively seek out the very thing you do. We focus on providing a ton of value for your brand’s prospects, educating them, entertaining them, building trust, and capturing their hearts and minds, whether they’re ready to buy right now—or a year from now.

It’s all about meeting your brand’s target audience where they are and providing them with the right content—at the right time—in a way that attracts them back to you.

01

Digital Marketing

01

Brand Development See the full story When most people think about brands, they immediately think about logos. But, brand development goes way beyond logo creation.

Think about your favorite brands. How do they make you feel? What imagery comes to mind when you picture them? What words snuggle beside them like a loved teddy bear to a 7 year old?

The best brands have the shortest distance between who they truly are, and how well the audience knows them. The best brands live out their core values in deep ways. The best brands have compelling graphical language that represent who they are, what they’re about, and where they’re headed.

And that goes way beyond logo creation. That’s brand development.

Brand Development

02

02

Content Creation See the full story

03

Content Creation

These days, the world is loud. Everything is screaming for your attention.

So, for your brand to cut through the noise, you need great content to attract and engage your prospects and current customers.

Your content needs to inform, entertain, educate, and provide the right answers to the questions your audience is already asking—all at once and in compelling, beautiful ways.

Which, just so happens to be our specialty.

Web Design, Web Development, Video Production, Photography, Graphic Design, Copywriting—we do it all.

03

Marketing Strategy See the full story

04

Consulting & Strategy

If you want to get somewhere, you need a map. But the journey can be a bit treacherous if you’re embarking on it alone.

That’s where we swoop in to help. We’re basically like those ancient cartographers... if you subtract out the sea monsters, cyclopses, and bottomless heaving whirlpools and add back in a few six-headed dragons made wholly out of digital code.

Meaning: developing a marketing strategy is hard. But we’re really good at it. And we’re here to help you chart the best route forward toward your goals... and then make sure you reach them.

04

keyboard_arrow_down

04

keyboard_arrow_up

We use our powers for good.

As a team, we value greatness—great people, great craftsmanship, great processes, great results, and great experiences—both internally and for our clients.

To achieve those ends, together we work—and play—hard.

Collectively, we also believe that positivity always wins... and we love to win.

We make friends pretty easily.

AU "Working with Vinyl is... a long hot shower and a great shave... buttoning your skinny jeans after cutting carbs for a couple days... how you feel in your favorite top... the first 30 minutes in your hottest pair of high heels... great." 01 Ashland University

01

Director of Annual Giving, Ashland University Amanda Florio Middis
Ohio Health OhioHealth 02 We were looking for a partner who could bring a local feel to a new and challenging project we were launching. Vinyl exceeded our expectations every step of the way, by being innovative, creative, and flexible. At the end of the day being a great business partner is important, but if you are also looking to work with great people - then the team at Vinyl Marketing is a great pick. Marketing Manager, OhioHealth Mansfield and Shelby Hospitals

02

Cody Albert
APL Michael Zickefoose 03 Secretary, Ashland Public Library Board of Trustees Ashland Public Library “Vinyl Marketing turns it up to 11! As an APL board member, this is a website I want our patrons to experience. As a library user, you can tell that Vinyl really puts thought into what the community wants and needs.“

03

Puremix Guillaume Chadaillac CEO, pureMix.net & PROCESS.AUDIO Puremix 04 Vinyl has been instrumental to the growth of our business over the past few years. They are incredible partners, with a team of trustworthy and reliable marketing experts who really know what they're talking about. They've developed and executed innovative marketing strategies that have given us the edge in our digital marketing, while being an extension of our team as they manage our digital ads and creation workload.

04

keyboard_arrow_down

04

keyboard_arrow_up

Take a peek behind the curtain.

RES Auction Services

CHECK OUT THIS STORY

Working with Vinyl means having a partner come alongside you to help tell your story, creating marketing strategies laser-focused on your ROI and implementing powerful infrastructures designed to engage your prospects where they are and draw them back toward your brand.

Oh, and it also means we're all going to have a few metric tons of fun along the way.

Fig+Oak Gift Shop

CHECK OUT THIS STORY

Drop Connect

CHECK OUT THIS STORY

We love meeting new people.

Something here catch your eye?
Have an interesting project you want to chat about?
Want to go grab a coffee?

Give us a shout! We're down for anything.